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circuit of culture
The Circuit of Culture is a theory or framework used in the area of cultural studies. It was devised in 1997 by a group of theorists when studying the Walkman cassette player. The theory suggests that in studying a cultural text or artefact you must look at five aspects: its representation, identity, production, consumption and regulation. Du Gay et al. suggest that "taken together (these 5 points) complete a sort of circuit...through which any analysis of a cultural text...must pass if it is to be adequately studied."〔du Gay et al. (1997) ''Doing Cultural Studies: The story of the Sony Walkman'' Milton Keynes: Open University; Thousand Oaks, CA: Sage.〕 Gerard Gogin openly uses this framework in his book ''Cell Phone Culture: Mobile technology in everyday life'' in order to fully understand the cell phone as a cultural artifact. His book is split into four parts: production, consumption, regulation, and representation and identity (through looking at mobile convergences). 〔 Goggin, Gerard. (2006) ''Cell Phone Culture: Mobile technology in everyday life'' Routledge, New York.〕
== References ==
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